Viktoriia Şăltăr
Creative Director | Specialist in AI-Driven Visual Strategies
About

As a creative director and artist, I specialize in merging art, design, and cutting-edge technologies to create visually impactful and conceptually rich projects. My expertise spans AI-generated imagery, sculptural objects, moving images, and strategic art direction.
Driven by a research-based approach, I explore how artificial intelligence and contemporary tools can transform artistic expression and redefine visual storytelling. My work often incorporates experimental practices to deliver immersive and innovative experiences for diverse audiences.
Skills


  • AI Content Generation: Proficient in Stable Diffusion, Recraft, MidJourney, RunwayML, DALL·E, Leonardo AI, and advanced tools like Runway Gen-2, Synthesia, and Pictory AI. Skilled in creating campaigns, conceptual scenes, and multimedia content.
  • Video Production and Post-Production: Expertise in Adobe Premiere Pro, DaVinci Resolve, Final Cut Pro, and After Effects.
  • 3D Design and Digital Visualization: Advanced knowledge of Blender, Cinema 4D, and Adobe Creative Suite.
  • Concept Development: Mastery of Miro, Notion, Figma, and Keynote for creating detailed mood boards, stylistic solutions, and visual concepts.
  • Presentation Design: Experienced in Canva, Prezi, and Pitch for professional multimedia presentations.
  • Project Management: Leading interdisciplinary teams, delivering projects on time with a strategic focus on innovation and quality.
  • Text and Content Creation: Utilizing AI tools like ChatGPT and Jasper AI to craft narratives, scripts, and conceptual descriptions.
Experience
Creative Director
AI-Driven Visual Strategies Specialist
2012 – Present
  • Spearheaded AI-driven visual content creation for diverse platforms, including digital campaigns and exhibitions.
  • Managed multidisciplinary teams to deliver innovative, high-quality projects on time.
  • Leveraged tools such as Runway Gen-2, Adobe Creative Suite, and Synthesia to integrate advanced technologies into visual storytelling.
  • Directed the development of multimedia presentations and immersive experiences tailored to target audiences.
Video Production Consultant
2017 – Present
  • Produced and directed comprehensive video projects, from initial storyboarding to post-production.
  • Created promotional videos and conceptual films utilizing Adobe Premiere Pro, DaVinci Resolve, and After Effects.
  • Successfully executed projects for brands and artistic showcases, balancing creative vision with technical excellence.
Artistic Set Designer
2016 – 2019
  • Designed and managed the construction of stage sets for theaters and events, ensuring alignment with artistic concepts.
  • Collaborated with directors and technical teams to bring complex visual ideas to life.
BLEEK Studio, Art Director
2017 – 2018
  • Developed bespoke visual solutions for photography and video projects.
  • Coordinated cross-functional teams, ensuring project timelines and quality standards were consistently met.
LINIA, Art Director
2016 – 2018
  • Curated and promoted vintage interior collections sourced from Eastern Bloc countries.
  • Established a unique brand identity, featured in major publications such as Vogue and Wonderzine.
Education

  • Rodchenko Moscow School of Photography and Multimedia: Transmedia. Theory and practice of contemporary art
  • New Cinema School: Experimental Filmmaking
  • School of Visual Art: Artist as a philosopher: art-making and source of ideas
  • International Institute of Photography and Cinema: Camera Control
  • Gogol-Center School: Directing for theater and film
  • Rodchenko Moscow School of Photography and Multimedia: Filmmaking
  • British Higher School of Design: Contemporary Art
Selected Exhibitions & Projects

  • Piptide, Werkhalle Wiesenburg, Berlin, 2024
  • Decolonial Envisioning Research Sessions: Indigenous Futurisms and AI From the Margins of the Post-Soviet Experiences, LAS Art Fondation, Berlin, 2024
  • Tel**:l**, Panda Platforma, Berlin, 2024
  • Uśa Çăltăr, Silver Room Studio, Berlin, 2023
  • Fragmented Landscapes, Factory Space, 2021
  • Echoes of the Periphery, Solara Art Lab, Tbilisi, 2023
  • I Was There When It Happened, 59.878760, 30.252658, 2021
  • Thirty-Three, Experimental Art Festival, 2021
  • Sensory Deprivation, Grand Drama Theater, 2021
  • Reclaiming the Margins, New Media Art Festival, 2019
  • Nevesta, Young Cinema Festival, 2018
  • Shadows, Admiral Tributs' Bunker, 2018
  • Decolonial Envisioning, LAS Foundation, Berlin, 2024.
  • Echoes of the Periphery, Solara Art Lab, Tbilisi, 2023.
Publications

  • Cyclicality Zine, Issue No. 1
  • il’
  • Det Icke-Ryska Ryssland: De Dekoloniala Litteraturerna
  • Rodina Press: Tăvan Čerșivăm
  • Kray: Interview: The Layers of Memory in Contemporary Chuvash
  • Yurt Community: Interview: Decolonialism and Chuvash Identity
  • Voices Journal: Chuvash Mythology
  • Colta: Waterline, Club of the Damned, and Basic Level of Romance